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Getting Started: Internet Advocates

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A guide for digital rights advocates, community broadband organizers, and civil society researchers using M-Lab data to document ISP behavior, support communities, and make evidence-based arguments.

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M-Lab data is a powerful resource for internet advocacy — it’s open, independently verifiable, and produced at a scale that individual communities or organizations cannot replicate on their own. This guide is for advocates, organizers, civil society researchers, and journalists who want to use M-Lab data to document ISP behavior, support communities, and build evidence-based arguments.

What Makes M-Lab Useful for Advocacy

  • Independent — M-Lab is not run by any ISP, and data is not controlled by commercial interests
  • Open and verifiable — anyone can check the methodology and reproduce the results
  • Long record — continuous measurements since 2009 enable before/after comparisons and trend analysis
  • Covers throttling — the WeHe test specifically detects whether ISPs treat app traffic differently
  • Freely accessible — no subscription required to access the data

Start Here

Detecting Throttling and Traffic Discrimination

One of M-Lab’s most directly advocacy-relevant tools is WeHe, which tests whether your ISP treats traffic from specific apps (YouTube, Spotify, Amazon Video, etc.) differently from other traffic.

To run a WeHe test now: WeHe is available as a free mobile app at wehe.meddle.mobi. Each test you run contributes to the public dataset.

WeHe works by sending real app traffic and comparing it to randomized (bit-inverted) traffic. A statistically significant difference means the ISP is applying app-specific treatment — throttling, deprioritization, or blocking — not just experiencing general congestion.

Broadband Speed and Coverage Evidence

For characterizing ISP performance in a community, region, or across ISPs:

Accessing the Data (Free)

Visualization (No Coding Required)

  • M-Lab Observatory — interactive dashboards comparing ISP performance by geography, no SQL needed

Understanding What the Data Shows (and Doesn’t)

Before making claims based on M-Lab data, it’s important to understand the limitations:

Important caveat: M-Lab data comes from users who choose to run a test. This means it’s not a random sample of all internet users — people who run speed tests may be more likely to be experiencing problems. This selection effect should be acknowledged in any public-facing analysis.

The Internet Quality Barometer

The Internet Quality Barometer (IQB) is M-Lab’s framework for moving beyond speed to evaluate overall internet quality. It scores connections across real use cases — web browsing, gaming, video calls, streaming — and is designed to make internet quality more legible to policymakers and the public.

How Advocates Have Used M-Lab Data

  • Net neutrality proceedings — WeHe and NDT data have been submitted as evidence in regulatory proceedings documenting ISP throttling practices
  • Broadband mapping challenges — comparing M-Lab speed data to FCC maps to document discrepancies between reported and experienced coverage
  • Digital equity campaigns — showing speed and quality gaps between neighborhoods, demographics, or rural vs. urban areas
  • ISP accountability reporting — journalists and watchdog groups have used NDT data to compare ISP performance claims against actual user experience

See M-Lab Publications — Government/Regulatory Filings for examples.

Community Measurement

If you want to organize your community to contribute measurements:

  • Point people to speed.measurementlab.net — each test contributes anonymously to the public dataset
  • BYOS Program — organizations can host their own M-Lab node to add local measurement capacity and generate data closer to the community

Contact

For questions about using M-Lab data in advocacy campaigns, reports, or proceedings, contact support@measurementlab.net. M-Lab staff have supported civil society organizations with data interpretation and expert testimony.